https://projects.invisionapp.com/prototype/H-M-cjoy1hixd00a8oi01xe8fskc8

I was eager to learn more about InVision Studio and used a weekend project to design out an online shop for the H&M group as. I focused on the start page, product listing page and product details page for a fictive online shop.

The groups hosts a range of brands like H&M, &Other stories, COS, Monki, Weekday, Cheap, Monday, H&M Home and ARKET. For designs I needed to think of something that would represent this wide group of brands. To determine how it would work I created two persons.  My  primary focus, when the user in the app they need to able to explore and be inspired. Secondary focus needs to find the product and see the quality of what they are buying.

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